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Fractional Leadership
to Unlock Brand Growth

STRATEGIC LEADERSHIP | BRAND DEVELOPMENT |
MARKETING & INNOVATION

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About Us

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About KO Strategy

KO Strategy is a San Francisco Bay Area-based brand and marketing consultancy that provides insightful strategic leadership and practical execution to help you solve your most difficult brand, innovation and business challenges.

Founded by Katherine O'Connor, an experienced CMO, brand builder and consulting veteran, KO Strategy specializes in working directly with founders and client teams of B2C and B2B companies from emerging growth startups to large established brands.

Katherine brings more than 20+ years of marketing strategy, new product development and GTM experience working across an array of industries including CPG food & beverage, health & wellness, health tech, e-commerce retail and nonprofit.

Every client receives an agile, customized approach, right-sized to your needs and budget. We work with a network of marketing service partners as needed to help you achieve your business goals.

Looking for strategic leadership or additional support as you scale?

Let's Talk!

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Services

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FRACTIONAL LEADERSHIP

Not quite ready to hire a senior marketing leader full time? Consider a fractional CMO or strategy advisor.

KO Strategy provides a broad and deep range of marketing and business expertise and can onboard quickly, partner with client leadership and embed with the team to prioritize and address pain points, and achieve results as you scale.

BRAND DEVELOPMENT, MESSAGING AND ACTIVATION

Whether you are developing a new product, need a brand refresh or are in an early startup stage, KO Strategy can clarify cohesive brand messaging, or broader brand develpoment projects to consistently communicate your brand across verticals and touchpoints.

MARKETING STRATEGY

Does you brand have a clear growth marketing plan, modern digital strategy and website to consistently communicate your brand across functions? Let us help you uncover key insights and articulate a game plan to "Knock it Out" of the park.

PRODUCT DEVELOPMENT & GTM ROADMAP

Innovation is key to long term growth. We can help you create and launch new products/services and/or growth initiatives that build on your brand strengths and market opportunities. Learn more about our product innovation, and Go-To-Marketing (GTM) services.

What Clients Say

INSTANTLY "UPPED MY GAME" AS AN ENTREPRENEUR

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Katherine is a fantastic high-energy individual & super-dedicated marketing leader. She has a deep experience in brand strategy, cross-functional leadership, omni-channel e-commerce and digital strategy that is relevant to startups and established companies alike. …You can count on Katherine to bring solutions and an execution-focused approach to every situation.